Hy-Vee Helps Food Pantries Fill The Hunger Gap
The Pound It Forward campaign benefited those in need in the Omaha and Council Bluffs areas.
Hy-Vee dropped off more than 4,800 pounds of fresh ground beef at five local food pantries in Omaha, Nebraska, and Council Bluffs, Iowa, last month. From Memorial Day until July 4, area Hy-Vee stores gave customers the option to purchase a $3 voucher to provide hamburger for families in need.
The campaign – called “Pound It Forward” – benefited Heartland Hope Mission, St. Vincent de Paul and COPE in Omaha and Micah House and Care & Share House in Council Bluffs. The effort is part of Hy-Vee’s Million Meal Challenge initiative to aid those in the community who are food insecure.
“This initiative is especially important in the summer when Heartland Hope Mission sees an increase of families in need because their children are not at school to receive a free or reduced-price lunch,” said Chelsea Salifou, CEO at Heartland Hope Mission. “That is why, during the months of June and July, Heartland Hope Mission has expanded its pantry requirements to allow families with children ages five to eighteen to receive two pantries a month. The working poor families we serve really appreciate receiving meat because it is so expensive for them to buy. We are grateful to Hy-Vee for what they are doing for the community.”
The Omaha and Council Bluffs-area Hy-Vee stores are pursuing a year-long campaign called the Million Meal Challenge. Stores are offering several different month-long promotions throughout the year to work toward donating a million meals to people in need.
“We took suggestions from our local food pantries so we could target the items most needed,” said Lindsey Grote-Rodgers, digital marketing specialist for the Omaha and Council Bluffs Hy-Vee stores. “Even in our inaugural year, we have great customer support and have been able to really help the community.”